Who We Are
The story of Gud Mishri began in 2020, inspired by a desire to bring a healthier twist to beloved traditional Indian sweets and snacks. The idea was born out of a need for an alternative to commercially available sweets, which often rely on refined sugar, artificial colors, and preservatives. The founders sought to combine the rich flavors of Indian mithais with ingredients like whole wheat, Millets, Gud (Jaggery), and Mishri, which not only enhance taste but also provide essential nutrients. What started as an idea during the pandemic evolved quickly into a flourishing business, with our first outlet opening in Janta Colony in August 2020. Since then, we’ve expanded to four outlets across Jaipur, with plans for further growth. Each outlet reflects our commitment to quality, customer satisfaction, and community, and we are continuously expanding our product range to include baked goods, street food, and tea-time snacks—all made with care and the finest ingredients.
What we use in all Products
Whole Wheat Flour
Millet Flour
Rock Sugar (Mishri)
Jaggery (Gud)
Clarified Butter (Ghee)
Saffron (Kesar)
Amul Butter
The Founders
The founders have always been passionate about right food. They believe everyone deserves to enjoy sweets or desserts that are good for one’s internal health. After struggling to find good-to-eat sweets/ food/cookies etc. they started Gud Mishri.
What We Don’t Use in Any Products
No Refined Sugar (Chinni)
No Refined Flour (Maida)
No Food Colors
No Essences
No Artificial Flavors
No Palm/Soya Oils
No Margarine
No Extracts
Our Vision
To be the leading provider of wholesome and guilt-free sweets, bakery items, and snacks, delivering high-quality products that blend tradition with innovation. We aspire to enrich the lives of our customers by making every indulgence healthy, delightful, and memorable across India.
Our Mission
The mission at Gud Mishri is to create a healthier and happier world through natural, nutritious, and guilt-free sweets, bakery items, and snacks. We aim to make indulgence both delicious and nourishing, while promoting sustainability, innovation, and tradition across communities, celebrations, and everyday living.